People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting. Using header tags for your subheadings allows search engines to build a clear picture of your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results. For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank. So even if you’ve written an informative post, but haven’t used your subheadings properly, few people will find your article on search engine result pages.
Leverage Industry Glossaries for Keyword Ideas
Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic.
Thin content
- Off-page SEO refers to SEO-related practices that do not occur on your website.
- This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO.
- They just need to be smaller banners that DO NOT stop the user from being able to interact with your content.
- To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.
Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website. It has to do with promotion methods outside the boundaries of your website. All this data will be a huge help for your further on page optimization efforts. An on-page SEO checklist is a crucial tool for optimizing website content. It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.
A medical article needs professional language, while a cooking blog can be more conversational. If someone asks «what is concept» give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you.
You can also optimize for conversational keywords to help you match the way people search on AI engines SEO Anomaly and voice search devices. You can check the status of your internal linking with a free tool like Screaming Frog. Having little to no internal linking on your pages negatively impacts the user’s ability to access content on your site that is valuable to them. And if they can’t access it, that directly affects your conversion rate. PageSpeed Insights will provide you with customized recommendations for speeding up your site.
Mastering on-page SEO is essential for improving search engine visibility and user experience. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a crucial framework used by Google to evaluate the quality of content and the credibility of websites. Demonstrating strong E-E-A-T signals improves your site’s chances of ranking higher in search results. Mobile screens are smaller, so your content should be easily read without zooming.
It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google). Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed.