Headings and subheadings help users easily skim through a page to find specific information, enhancing the overall readability of the content. HTML elements encompass visible text, metadata, multimedia content, and source code elements like HTML, CSS, and JavaScript. Optimizing these elements can significantly improve the on-page SEO experience. Google prefers responsive mobile websites when determining its rankings to accommodate most web traffic now driven by mobile devices.
Shape your link profile
- By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace.
- SEO plugins often have a feature to update the year automatically.
- Before you can find the right keywords to target, you need to understand who is searching for them.
- There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online.
- This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
☑ Relevant schema markup
Having a website that is supported by an up-to-date technological infrastructure is a good starting point for your on-page SEO strategies. On-page SEO or on-site SEO is optimizing web pages on your business website to improve search engine rankings. It focuses on making changes to client-facing website resources on the website and HTML source code like content, site accessibility, and page speed. On-site optimizations ensure search engines understand what your website is about and your offerings. Remember though – SEO pricing will vary based on your current situation and your competitors. Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords.
But feel free to keep the checklist open so you can follow along. Other off-page methods include social media and public relations. Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining. Covering a topic in depth is no longer enough to sustainably rank well on Google. You can’t just toss together a piece made up of the top-ranking posts’ H2s and call it good. Whenever you publish a new piece of content, try and link to 2-5 other (relevant) pages on your site.
Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks. Google uses them to understand what your page is about to better match the intent behind a given search query. Search intent is arguably the most important factor for on-page SEO. After all, providing searchers with relevant and useful information is what search engines need to do every second.
What are the Benefits of On-Page SEO?
First of all, it looks better and makes more sense for the users. Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers. In other words, having a secured website can help you SEO Anomaly rank better, especially if your page is compared to another page with similar quality but without SSL certificate. In 2014, Google announced that HTTPS has become a (lightweight) ranking signal. Every time someone visits your website, all of the elements are loaded.
A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
I’ll go through each of these elements in the On Page SEO checklist below. Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting.