This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings. Many of these updates target specific things like content quality or link spam.
Once you rank one of these pages on other keywords, focus on these specific keywords. If they are too similar, combine the sites to focus on one more keyword. See this example where different pages for the same keywords rank.
Search Query Analysis:
Semrush has also committed hard to integrating AI into all of its tools where humanly (robotically?) possible. Keyword Overview, the Keyword Magic Tool, and the Keyword Strategy Builder all incorporate an AI element that automates data analysis. The AI actually recommends the most effective keywords to target based on historical performance data and current competitive metrics—making manual analysis and/or guesswork a thing of the past. Additionally, Semrush Copilot provides targeted SEO advice directly in users’ dashboards, so you can see all that great AI-powered analysis without traversing several clicks away.
- This issue can refer to both internal and external links and simply means that the URLs linked to are returning a 4XX return code.
- The ones we’ve listed are the ones our team feels are the best SEO audit tools available that people can use for free.
- Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension.
If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic. Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points.
Content Audit Tool
Sometimes, your meta data will be problematic; it could be too long, too short, or otherwise inefficient. If it doesn’t look right, you’ll get a notification so you can fix it. SEO audits can also be a great way to perform diagnostics for a struggling campaign. If your SEO strategy isn’t generating the results you expected, or if your growth has slowed to a halt, you can use an SEO audit to see if something’s wrong with your onsite optimization. Managing SEO at scale requires more than just research and optimization tools.
The SEO website checker tool is free to use for one verified website and includes 5,000 crawl credits per month (10,000 for verified sites), which are used when you crawl an HTML page with status code 200. SE Ranking is an all-in-one platform with in-depth SEO audit and reporting features at a low price compared to other SEO tools with auditing features on the market. The SEO tools below include functionality that covers many of the primary audit tasks related to crawling, evaluating, and optimizing a website and its search presence. Get a clear roadmap for your site’s SEO improvements with a prioritized list of problems, showing you which issues require the most attention. This helps you allocate your resources, especially if you’re unsure where to start.
White Label SEO Audit Reports
Continuity and improvements in site content over time are typical characteristics of effective organic growth strategies. Every year, search engine algorithms change to improve the search engine’s accuracy and effectiveness. In addition, Google also aims to offer a better user experience by eliminating poor quality content that has no value for the users. Their insightful tool will even tell you what terms your site is missing that would drive more traffic. And not only does Surfer SEO SEO Anomaly offer all these wonderful tools, but the vast majority are able to be fully automated, ensuring you can focus your attention on the things bots can’t do (yet). On the other hand, when people leave your site quickly after arriving because of poor user experience, search engines take this as a sign that the site’s content or experience isn’t relevant or satisfactory.
It also provides tools for keyword research, competitor analysis, and technical audits. Evaluate how the site is targeting “awareness” keywords by filtering Google Search Console queries containing words like “how” (seoClarity users can do it using Search Analytics). Evaluate rankings and performance and look for low-hanging fruit (pages ranking between positions 11-40, requiring a little push to appear on page one.). At this stage of the audit, the goal is to spot a few quick SEO tweaks on pages where the keywords are ranking between 3-8. By doing this you can gain wins and reveal an ongoing workflow to improve these elements for the search experience.
Seobility’s Website Audit analyzes your website in detail and shows you exactly what to fix or improve to boost your Google rankings and website traffic. If you run a local service business, you’d want to track keywords your website ranks for in specific locations. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages.